Foolproof Formula For How To Write a Blog Post

You’re probably overthinking how to write a blog post. In fact, if you’ve stumbled upon this blog post, then I can guarantee you are. Most people hear that they have to write consistent content to sustain their brand’s website presence and revert back to high school when their teacher told them they had to write an essay to summarize a theme from that week’s Shakespeare play. Fear not – blogging doesn’t have to be that complicated.

Put Yourself in the Searcher’s Shoes

We write blog posts because we want to provide valuable information to our readers and help our readers find our website. Flip the script. Say you’re on Google trying to find information about, say, how to write a blog post. What do you want to find? A doctoral-level extrapolation of the history of blogs or a simple, casual guide to help you answer the question you searched?

Remember Your Target Audience

Who are you writing for and what do you want them to do after reading your blog post? Let’s use me and my company as an example. I own Kreativ Alchemy, a branding and web design agency.

If I was writing this blog post for my website (instead of where you’re reading it), my target audience would be small business owners who might be interested in retaining my company for copywriting services. Therefore, my call to action would be for readers to contact me to set up a consultation about their content strategy.

However, I am writing this blog post for BNI Rocky Mountain Elite’s website. Rather than ask readers to contact me directly, I’d rather they come to one of our Zoom meetings to see my feature presentation about website content. I have one on Aug 3, by the way. If you’re reading this after Aug 3, you can reach out to me to get the date of my next presentation.

Finding Keywords For Your Blog Post

To ensure your blog post shows up online when people search for your topic, it must include relevant, trending keywords. I recommend using the website Answer The Public to discover what people are searching for around your topic. Search your topic, pick three keywords or phrases, and use each keyword or phrase twice throughout your 500-word blog post.

Structuring Your Blog Post

Generally speaking, a blog post should include the following elements. Most effective blog posts are around 400-700 words and are broken into digestible chunks set off by sub-headings.

Heading 1 (written as H1)

This is your main heading – your title.

Intro paragraph discussing your topic and what your blog post will cover.

Heading 2 (written as H2)

This is a subheading that sets off a section of your blog post. Note that it’s not called H2 because it’s your second consecutive title. It’s called H2 because it’s the second most important heading that occurs in your blog post.

A paragraph discussing your first point in detail.

Under an H2, you might have a few Heading 3s (written as H3): This is a subheading under a subheading that denotes a tertiary level of importance.

Heading 2 (written as H2)

Another subheading that sets off a section of your blog post.

A paragraph discussing your second point in detail.

Heading 2 (written as H2)

Another subheading that sets off a section of your blog post.

A paragraph discussing your third point in detail.

Heading 2/Call-to-Action (CTA)

This is a subheading that sets off the final section of your blog post.

A paragraph summarizing why your blog post is important and what action you want someone to take upon reading it.

Blogging Doesn’t Have to be Difficult

If you follow the instructions in this blog post, you should be able to write your own without too much brain power. After all, you’re writing about a topic that interests you. You already know the subject matter; you just have to put it on paper.

To learn more about blogging and what else should be on your website, I’d love to connect with you at our next BNI Rocky Mountain Elite Meeting on Thursdays at 7:30 am. You can visit a meeting for free to meet me and several of my colleagues who can shed additional light on your marketing strategies.